Jumat, 30 Juli 2010

The Handbook Of Crisis Communication

The Handbook of Crisis Communication
W. Timothy Coombs (Editor), Sherry J. Holladay (Editor)
ISBN: 978-1-4051-9441-9
768 pages
January 2010, Wiley-Blackwell

Written as a tool for both researchers and communication managers, the Handbook of Crisis Communication is a comprehensive examination of the latest research, methods, and critical issues in crisis communication. 

  • Includes in-depth analyses of well-known case studies in crisis communication, from terrorist attacks to Hurricane Katrina
  • Explores the key emerging areas of new technology and global crisis communication

  • Provides a starting point for developing crisis communication as a distinctive field research rather than as a sub-discipline of public relations or corporate communication

    W. Timothy Coombs is Professor of Corporate Communication at Eastern Illinois University, USA. He is the author of Code Red in the Boardroom (2006), and Today's Public Relations (2006). Sherry J. Holladay is Professor of Corporate Communication at Eastern Illinois University, USA. She is the author of numerous articles related to corporate communication.Together, they have co-authored It's Not Just PR (Wiley-Blackwell 2007), and PR Strategy and Application (Wiley-Blackwell 2010).

    "This superb book reflects the scholarship, passion, and intellectual excitement that the field of crisis communication has generated during the past two decades.  Most importantly, this thoughtful work recognizes the genesis of crisis communication as a subfield of public relations and management, and its potential to stand as an independent and powerful arena for scholarship. The Handbook of Crisis Communication is likely to become an enduring landmark in an emerging but increasingly influential field." Donald Fishman, Boston College

    You can get this book freely by click here
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    Good Luck for All of You

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