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National Research Council (U.S.). Committee on Risk Perception and Communication
National Academies, 1989 - 332pages
Risk communication used to mean one way messages from experts to non-experts. But today's issues are not only technically complex, they are politically charged. Experts are often seen as advocates for a particular position, eroding credibility. There is a better way. This book is the result of the National Research Council's report on "Risk Assessment in the Federal Government: Managing the Process."